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50 Cent

The New Image of 50

Though I’m fairly certain he is completely unaware, 50 Cent has accomplished that which was previously thought impossible: he transformed himself from the gangster rapper persona we came to love with  Get Rich or Die Tryin’, to that of a prep school bro.

Chronology points to his dwindling success in the rap game, coupled with his financial success with the sale of ‘Formula 50’ to Coca Cola in 2007, as the main components that shaped 50 into the bro we see and hear today.

50 embraces the empty passion for the good life that we see so blatantly across prep school campuses today. He acknowledges his great luck in the simplest ways, buying cars, clothes, homes, and then talking about it all as frequently as possible. In his single, I Get Money, 50 sums up his understanding of where his money came from. “I took quarter water, sold it in bottles for two bucks, Coca-Cola came and bought it for billions, what the f**k?” He screams of the same luck prep school kids can’t rationalize, as they bask in the warmth of fiscal freedom.

He completes the transformation  by taking new adventures. “Now I play on boats in the south of France, baby, St. Tropez.” Just like so many lost prep schoolers who chose first a gap year to travel and find themselves, which quickly developed into a life of hopeless wandering through much of Europe and Asia all on their parents black card, 50 has taken to a life of extravagant wandering, if not in a much less subtle, more celebratory manner.

The New 50:

I lost count of how many times he said the word ‘money’ … can anyone give me a rough estimate?